How to write good and successful product descriptions

How to write good and successful product descriptions

Ever wonder why your sales don’t really soar after you post products on your webstore? There are a lot of reasons why, but there’s also a high chance that you are just writing your product description wrongly. Writing product description that fits your marketpool will bring in more sales. Here are some tips on how to write an effective product description.

1. Create your Buyer Persona

You need to know who you are trying to sell to, how the particular pool of people thinks and what they need. If you are able to identify those points, then congratulations, your product description is probably relevant to your customers. It’s easier to sell your products when your customers can relate the products to them.

In case you have no idea where to start, feel free to go through your existing customers’ information to get a rough overview. Try to find similarities among your customers. For an example, if you are selling massage chairs, then certainly you will have a lot of middle age customers (since massage chairs are a luxury, and most people who bought it are people with above average income). Then try to jot down their demographics and other characteristics, and what kind of tone you should use in your description.

It takes time and research to nail this, so don’t forget to check out how other people write their product descriptions as well to get a better idea on how to write.

2. Make sure your product description is short and concise

It’s very hard for customers to digest the information if the description is long winded and wordy, so just keep your product description short and simple. Provide details that are important and matters to the customers, and feel free to use other methods such as listing out details in point form, through photos or videos. As shown below, the description in A is very clear and concise while the description in B is very long winded. Try to avoid writing long paragraphs for description as customers will have a hard time fish information from it.

3. Use Images to reduce your literated explanation

As people said ‘A picture speaks a thousand words’, sometimes getting the right image for your product can help you reduce your description as well. Take an example, you are selling clothes. You might want to take a picture of the shirt on a flat surface for detail viewing, and also a picture of someone wearing the shirt, so it’s easier for your customers to picture how the shirt will look like when they wear it.


And that’s it! Go ahead and follow the steps above to write an effective product description, and get a better idea on your customers and their preferences. Feel free to check out what you should pay attention to when you are shooting product photos here as well.